one of our most innovative formulas yet. jelly much delivers extremely high impact looks in a single swipe. super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. here to stay and here to slay! its unique water-based formula saturates the pigment for immediate intense color right on application. no need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.